I am in search of quality British food and Beverage producers currently or hoping to exporting or expand into the export markets, and offer entry into the iTQi ( International Taste and Quality Institute of Brussels ).
The iTQi is an international award and assessment scheme where food and Beverage products are sampled and judged in a blind tasting by 65 international Michelin star chefs, and 60 International sommeliers, in one of the most rigorous and professional assessments known, and of which is carried out under strict exam conditions and where even the judges are themselves judged.
The iTQi is an independent Institute based in Brussels. Its goal is to identify products of the highest quality and help their producers be recognized and grow on an international platform. The Institute has evaluated thousands of consumer food and drink products from over 80 countries over the years.
What makes this particular evaluation process special and unique is the unparalleled density in quality of its jury. In no other circumstances is it possible to get direct feedback and product assessment from such a large number of Michelin starred chefs or national and world Sommelier champions.
The jury members work under strict procedural rules in a bid to guarantee total impartiality. They do not see packaging or get any information on the provenance of the product (company or region) to avoid any bias. The objective is to make the level of the “tasting experience” the only deciding factor, avoid stereotypical judgment and put all producers, regardless of their financial capabilities, on a level playing field.
Products with a sufficiently high score receive an award, the Superior Taste Award. This can be used for promotion in the same way as others. But besides this “classical” benefit, the Institute also opens doors for expansion on a global scale.
As a proud member of the judging panel and representative of the British judges, I am aiming to introduce the awards scheme to that of British food and Beverage producers and industry , as every year I am seeing global food companies taking advantage of this award and seeing many of these food producers increasing European and global export sales as a result.
Needless to say in a very competitive global market and under the challenging economic situation, I feel that we need all the help we can possibly get , and the iTQi is an ideal way of reaching out into the global export market with a valuable and recognised international award, not only by exposing the brand but also highlighting it`s approved quality to global buyers and consumers alike.
Should this be of interest and you would like further details, please do not hesitate to call or drop me a line. firstname.lastname@example.org
UK + 44 (0 ) 1386 830299
Kind regards Alan Coxon International Taste & Quality Institute - iTQi